Friday, April 5, 2013

Know Your Roots

This year of 2013 officially marks my 12th year in the fashion industry and, specifically, the Tee Shirt industry. Call it a mark of the depths of my obsession with what is now today's most essential item of clothing to grace all human bodies, male and female: The Tee Shirt.
Without letting my Art History degree completely take over this post, I do want to celebrate an iconic moment in the Tee Shirt's history: The 'Rebel' and Film. When Marlon Brando and, later, James Dean wore basic white tee shirts in their films, men's fashion was forever changed. Just look at these handsome devils!
Marlon Brando

James Dean
Then, women wanted to start dressing like men. And we have the following gorgeous examples of Farrah Fawcett, Cindy Crawford and Claudia Schiffer, and modern day Halle Berry:
Farrah

Cindy & Claudia

Halle
In 2001, after I finished college and was jobless in L.A., my aunt and uncle took pity on me. They called me up to offer me a generous, badly needed job at their clothing company, Grassroots, in Santa Monica, CA. That is when I cluelessly walked into what became an apprenticeship in the fashion industry and tee shirt world. The moment I started my first day in the warehouse making color swatch cards and answering phones, I was hooked. It has been a very long road, but now I am the owner of my own clothing company where the tee shirt tradition continues.
I love my tee shirt life and love the wonderful emails and messages that I've received over the past year from boutique owners and customers alike who have purchased a Boxie tee and fell in love too.
Let the tradition continue!
xo
Tracy - Boxie Tees
The Original - Boxie short sleeve Vneck tee

The Original - Boxie short sleeve Crew neck Tee

The Original - Boxie long sleeve Vneck Tee

The Original - Boxie long sleeve Crew neck tee

The Original - Boxie short sleeve Vneck Tee

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